Julie has a proven track record of launching successful new products and managing category leading brands, including Claritin, Dr. Scholl’s, Tinactin, Lotrimin and Triscuit. She has over 25 years of cross-functional business experience, including sixteen years of experience in brand marketing. At SBL, Julie has leveraged her extensive experience in marketing wellness and homeopathic products in the natural channel. With an emphasis on digital marketing and social media, she has developed strategic plans to generate profitable business results and double-digit sales growth, including business-building on Amazon. She has developed comprehensive financial forecasting models and brand equity analyses for leading consumer packaged goods companies.
Julie received her MBA in Marketing and Management from NYU Stern School of Business. She earned a Bachelor’s degree from Georgetown University.