Jodi is a results-driven marketer with a proven track record of success in the consumer healthcare industry. She has managed #1 brands and repositioned struggling brands for long term growth through innovative new product development, packaging design and communication strategies (Desitin, BenGay, Rembrandt, REACH).
While working at SBL, Jodi has expanded her skill set and developed a passion for business development projects which include both helping clients with brand divestitures as well as developing proactive acquisition strategies and targets in the consumer health and wellness space. Jodi also continues to leverage her experience across a range of consumer healthcare categories and has stepped in to lead marketing efforts including in-line brand support as well as market research projects.
Jodi received her MBA in Marketing from the University of Texas McCombs School of Business and earned a Bachelors of Science from the University of Georgia.