We Focus On Nurturing And Growing Your Consumer Health and Wellness Business

Since inception, our firm has worked with clients to successfully acquire brands, in-license innovative technologies, fully manage new product development programs, create and implement efficient and effective marketing plans, launch new products, identify geographic expansion opportunities, create and implement Rx to OTC switch strategies and deliver meaningful results. Our extensive experience and approach allow us to quickly assess a situation and immediately add value in the following areas:

We work with you from white-space evaluation and innovation to long-term portfolio evaluation.

Commercial Assessment
Rx to OTC Switches
Technology Search and Strategy
Innovative Initiatives
White Space Evaluation
Open Innovation
Long-Term Brand/Portfolio Evaluation
New Product Development
Project Management from Ideation to Launch
Full Service General Management

We develop brand building marketing programs to ensure consumer satisfaction, maximize brand synergies and accelerate global sales growth.

Market Assessment
Market Research/Focus Groups
Packaging Initiatives
Claims Development
Launch Planning
Consumer Promotion
Product Management
Media Planning
Cross Promotions/Social Media
Concept Development
Digital Marketing Strategy
Trial Generation Strategies
Influencer Marketing
Professional Marketing
Pricing Analysis
Retail Strategy including eCommerce

We manage the entire process from identifying opportunities through final integration.

Acquisitions/Divestitures
In-licensing/Out-licensing
New Channel Marketing
Joint Ventures
Contract Negotiation
Contract Manufacturing
Supply Agreements
Co-Promotions
Business Introductions