What We Do

We uncover paths to growth for your Consumer Health and Wellness Business.

Since 2011, our firm has worked with consumer health and wellness clients to successfully acquire brands, in-license innovative technologies, fully manage new product development programs, create and implement efficient and effective marketing plans, launch new products, develop omnichannel campaigns and communications, create and implement Rx-to-OTC switch strategies and deliver meaningful results. Our extensive experience and approach allow us to quickly assess a situation and immediately add value in the following areas:

Marketing & Strategy

SBL Consulting Group team members honed their skills during successful careers at large and dynamic consumer health companies including J&J, GSK, Pfizer, Bayer and Colgate. We’ve led major brands and brand teams, launched new products, and developed global brand and category strategies.

Business Development

SBL Consulting Group has helped dozens of clients strategically grow their businesses by securing capital, acquiring or divesting brands, and securing new technologies for existing brands.

Rx-to-OTC Switch

SBL Consulting Group has worked on over 50 Rx-to-OTC switch projects. Among other initiatives, the team has led the strategy, planning and program implementation of multiple first-in-class Rx-to-OTC switch candidates.

How We Work

We believe that our diverse experiences and backgrounds help us create robust and realistic growth strategies for our clients. Additionally, we purposefully challenge each other’s assumptions and recommendations as we develop a plan to ensure our clients receive a solution for their business that has been vetted by a team of consumer healthcare professionals. We are passionate about growing your business; this enthusiasm for helping our clients successfully achieve their goals shows up in our language, when we are debating and strategizing, and when we bring you our final recommendations.